Collaborated with a dynamic pre-seed SaaS startup aiming to disrupt the online dating industry. My primary responsibility was to address a critical challenge the company faced: increasing newsletter subscriptions.
Additional note: This solution went on to win the 2022 BTE Design Sprint
Performed thorough online research to understand industry trends and identify successful strategies employed by competitors.
Conducted extensive user interviews to gain deep insights into potential subscribers' preferences and pain points.
Collaborated closely with my team to brainstorm and evaluate various approaches, leading to the formulation of a targeted, user-centric strategy.
Our team developed a unique content strategy where users would document their dating journey in a structured format. These narratives include the preparation process and date highlights, crafted to create engaging TikTok and Instagram content with a compelling cliffhanger. For full story access, the users would have to click the link in the bio leading to the full story and also a link to the newsletter for similar stores. We would collaborate with single TikTok influencers for content creation, offering a flat rate, while early adopters are incentivized with a complimentary date experience in exchange for their video contributions.
We successfully implemented the comprehensive solution and enhanced the startup's ability to attract new users, as evidenced by a 20% marked increase in newsletter subscriptions and 40% increase in CTR after the first month. This strategy not only boosted the startup's market presence but also laid a foundation for sustainable user engagement and growth.
